ChatGPT Ads for Home Services
We build and manage ChatGPT advertising campaigns for established home-service companies across the United States.
Already have a Google Ads agency? Keep them. We build ChatGPT Ads alongside what is already working.
The Shift
Homeowners increasingly use conversational AI to understand problems, compare solutions, research costs and decide what to do next. These are not keyword searches. They are extended conversations — contextual, specific and intent-rich.
Examples of conversations happening in ChatGPT
“My AC is 14 years old and struggling this summer. Should I repair it or replace it now?”
“How much should a new roof cost in Dallas? My house is about 2,200 square feet.”
“Heat pump or central AC for a house in Phoenix? What makes more sense long-term?”
“My water heater keeps cutting out after 10 minutes. Repair or replace at this point?”
“What is the best roofing material for Florida? I need something hurricane-resistant.”
The Opportunity
Google Search
A customer types a keyword. They see ads. They click.
You compete for the moment they express intent.
ChatGPT
A customer describes their problem, their property, their location, their budget, their concerns.
They are forming the decision — not just expressing it.
ChatGPT Ads reach customers while that conversation is happening. The intent is richer. The context is deeper.
This is an additional acquisition channel — not a replacement for proven ones.
Our Position
If Google Ads, Local Services Ads, SEO or your current agency are producing customers, keep them running. We are not asking you to disrupt proven acquisition.
Keep Google.
Run your existing paid channels exactly as they are.
Add ChatGPT.
Build a new acquisition channel alongside them.
Measure independently.
Track lead quality and acquisition cost separately.
Scale what works.
Expand budget only when the economics justify it.
Start with a controlled percentage of your broader customer-acquisition budget rather than moving large amounts away from proven channels.
How It Works
01
Select a market
Start with one city, DMA or defined service area. Establish a clean baseline before expanding.
02
Select high-value services
Prioritise the services where customer value supports meaningful acquisition spend. Not everything at once.
03
Launch a measured pilot
We build campaigns, conversational creative, targeting and conversion tracking. You see what is happening and why.
04
Scale what works
Expand services, locations and budget only when the acquisition economics justify it. No premature scaling.
The Service
You do not need internal ChatGPT Ads expertise. We manage:
Our role is to run this channel. Your role is to evaluate whether it produces acceptable acquisition economics.
Account Ownership
Your advertiser account
The advertising account belongs to you. We receive management access. You retain full ownership and visibility throughout.
Your billing relationship
Media spend is paid directly by you to the advertising platform. Our management fee is separate and clearly defined.
Your data
Campaign data, lead data and performance history remain in your account. There is no lock-in through account control.
We believe clients who understand what they are paying for and who owns what are better long-term clients. Transparency is not optional.
Who We Serve
HVAC→
Replacement, heat pumps, maintenance
Roofing→
Replacement, storm damage, upgrades
Plumbing→
Water heaters, repiping, water treatment
Electrical
Panel upgrades, EV chargers, rewiring
Pest Control
Termite, rodent, recurring treatment
Remodeling
Kitchen, bath, whole-home renovation
Garage Doors
Installation, replacement, service
Pool Services
Installation, repair, maintenance
Market Timing
Advertising inside conversational AI is still early. Established operators who begin now are not making a large bet — they are beginning to learn.
What does a controlled test tell you?
Which customer conversations produce valuable leads
Which services convert through the channel
How acquisition costs compare to existing channels
How ChatGPT Ads complement your existing media
The advantage is not blindly spending early. The advantage is learning early — while that learning is still accessible to regional operators, not just national brands with large experimental budgets.
Getting Started
Create or verify your advertiser account
The account is in your name. We guide the setup process.
Add billing directly with the platform
Your card, your billing relationship. No agency pass-through.
Give us management access
We operate under your account. You can see everything.
Share your essentials
Markets, high-value services, existing acquisition context, website and conversion events.
We build
Campaign architecture, conversational creative, landing-page strategy and conversion tracking.
Measure
We track lead quality and business outcomes against your existing acquisition benchmarks.
Scale
Only where the economics justify it.
Start with a controlled ChatGPT Ads pilot built around your market, your services and your growth goals. No disruption to what is already working.
Book Strategy Call